Website owner sometimes too aggressive in promoting their newly created website without taking into the known risk in it. Below are the known common mistake in getting your website indexed.
1. Don’t submit your site to Google. Why? Because if your site has inbound links, your site will be found, and if not, you need to get good quality inbound links from related websites otherwise you are never going to climb those rankings.
2. Never use submission software. You don’t need to submit your site to thousands of search engines, if you website appears on one of the top three (Google, Yahoo, and MSN) it will filter through to all the other less popular search engines. Many search engine submission software submits your site more than once, and this can result in your website getting banned.
3. Don’t accept or try and get links from anywhere. This includes using link-farms to try and artificially increase your page rankings. Search engines don’t blindly just count the number of inbound links to your website; they check that they are related to your site. If they are not it can start negatively affecting your website. This method, if it works only works in the short run.
4. Stop spending too much time on your keywords. So many sources say that you have to get your keyword ratios right, in your body text and meta tags. Forget about them, the search engines aren’t checking that you can optimize your site perfectly, they are checking the quality of your site. Meta tags are increasingly playing a smaller and smaller roll in assessing your site, so rather then being accused of keyword stuffing, leave them out. Rather spend that time in creating good quality content.
5. People often spend a lot of time creating sitemaps, and XML sitemaps. However these are important in getting your entire site indexed, the negative side it makes it harder to find out why some pages are not getting indexed if they had not been found with the sitemap. People don’t go through sitemaps, so if a search engine can’t find that page without one, it’s more than likely your reader can’t either. This is often a sign that your site doesn’t have very clear structure.
6. Your domain names needs to be memorable, although placing keywords in your domain might have helped with page ranking in the past, it doesn’t anymore. A short concise domain name, which can be abstract is often much better at creating brand recognition. It not necessarily important for people to determine what your website is about from the domain name.
7. Don’t forget to update your website. Having 5 pages of content is the bare minimum I would suggest launching your site. If you find updating your site tedious, have a look at setting up a blog to run side by side with your website. Adding a high quality original post at once or twice a week will definitely help boost your page rankings.
8. Not tracking where your visitors come from, and what they do on your website is another big mistake. The only way to improve your site and cater more adequately for your visitors is to track what they are doing on your site. Install Google Analytics on your website, which is very easy to do.
9. However great Google Analytics is, it can only go so far. There is no one to one communication with your visitors, and this is a vital element to any website. Ideally, creating a contact form is the easiest method for allowing visitors to respond to you, otherwise make sure your email address is clearly visible.
10. Lastly, make sure your website isn’t a dead-end. Obviously inbound links count much more then outbound, but search engines don’t like sending traffic to websites where users are “locked in” and have to hit the back button to go somewhere else. Include links to other articles you have found useful and interesting. Your visitors will also thank you for this.
Although this list isn’t exhaustive, following some of these suggestions will definitely help in getting your site indexed and ranked well. Remember, you cannot rush this process, you need to build your website one brick at a time. Buy consistently keeping at it, it shows the search engines, and your visitors that you are in it for the long run. Always remember to keep in mind, that you are building this website for your visitors, not the search engines.
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Tags: Website Design
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