• klseesea
• Nov 14,2008
• In: Internet & Broadband, SEO, Designs & Tips

2008 New Yahoo Page Revamp

So, the ultimate question is: will this change be good or bad for Yahoo?  Only time will tell, but consider the following, and you will probably conclude that there is little question that these changes will have a very positive impact on Yahoo.

   1. The concept of Web Page Screen Real Estate
          * The top part of a page is the first thing a visitor looks at when they come across a new website.  Visitors will read less and less as the page continues downward, with a sharp decrease at the page break (the point where the user would have to scroll in order to see more).  For this reason, the top part of the page is very valuable screen real estate, and the bottom of the page is not.  Yahoo has somewhat ignored this knowledge by the placement of rather large logos at the top of the screen surrounded by quite a bit of dead white space.  Yahoo has now done an excellent job of re-designing their site to bring more information to the top of the page.

   2. Standard Navigation Practices
          * Although many designers continue to develop non conforming websites, most websites use a left column for full navigation, and sometimes the top for special / or frequented pages.  This makes it much easier for visitors to navigate through the site.  For years, Yahoo had placed the majority of the navigation just below their header, but they too now have their navigation menu down the left column.

   3. Moderation of advertising
          * It seemed for a while that the Yahoo homepage had become nothing more than clickable banner advertisements.  Although this practice may have delivered substantial advertising revenue, it would have a very negative impact on the website over the long term.  It could be that Yahoo has now decided to limit its advertising to times when the visitor is indicating an interest in making a purchase.  However, it is also possible that Yahoo has only temporarily limited advertising during the launch of the new homepage.

Although the new homepage certainly has plenty of other features that could be listed, these concepts are offered to visitors consider how to apply the same practices used by very large companies to their own websites.

What is your comment on Yahoo newly design page?

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